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> About Us > History > Brand Transformation

Brand Transformation

Wridgways has been synonymous with expert, professional removals, storage and relocations since 1892. In fact we believe we are one of the best, safest and most reliable relocation companies in the world!

And now the time has come to further evolve and transform our organisation, to meet the growing needs of our valued customers in Australia and across the globe.

Why have we transformed our brand?

Our domestic and corporate brands will now proudly include our global brand name Santa Fe, therefore transforming to: Wridgways, Santa Fe Relocation Services and Santa Fe Commercial Services. This exciting branding transformation will bring us into alignment with the rest of our global business.

Wridgways is proudly part of the Santa Fe Relo, a world-renowned Global Mobility and Relocation organisation with a reputation for unsurpassed customer service standards. Our Mission, Vision and Values are devoted to making every customer experience exceptional and focused on efficiency, quality and people.

While the brand name has changed our red horse remains, our same great company mission, vision and values remain. We are excited by the new evolution in our global business and are proud to provide our customers with a single source for all their global services.

Benefits to Our Customers

A Single Source for Global Mobility Services

Corporate HR can choose to use a single brand for all their global mobility requirements like immigration, moving relocation and assignment services, to all locations globally.

Santa Fe to Santa Fe International Service

One global company, over 120 offices in 56 countries across 6 continents offering a complete door-to-door service to our customers. Always in the safe, caring hands of Santa Fe.

Increased Opportunities

The Transition to Santa Fe Relocation Services brings our brand into alignment with the Santa Fe Group, providing Australian based businesses to choose a single brand for their global mobility requirements.

Global Consistency Across IT Solutions

A single global standard for Reporting and service consistency.

It Makes Things Easy

It makes it easier for our valued customers.