News from the CFO
Happy New Year.
This being the first bulletin of the year I hope all employees and their families had a joyous festive season.
2015 was a challenging year for our company. We were challenged by very tough and competitive market conditions which was reflected in our results. As a business we had to make some significant changes. One of our key strategies and focus areas was “Fix the Core”. Working on transforming our business to align with our global ambition of being the pre-eminent leader in global mobility. We are confident that we are on the right track and this was proven by our strong result in December even though our sales were significantly lower than the previous year.
We also introduced the Great Place to Work Survey (GPTW) in 2015. This provided our employees with the opportunity to give the organisation feedback on how they viewed our company and what we could do to improve the business for our people. Our people are core to the business and it is critical we have the best people to execute our strategy. The GPTW survey provides us with a tool to make sure Santa Fe Group is a place where people can enjoy their work, are proud and passionate, and constantly creating an environment of contagious energy. Our people are our most valuable asset and by participating in the GPTW survey it shows that everyone counts and has a voice.
Prior to Christmas the Australian Leadership team had a two day conference with a focus on reviewing our business strategy for 2016 and beyond. The consensus from the leadership team being, that the strategy is sound and the goals set are achievable.
It is important that we carry the momentum of our strong finish of 2015 into 2016. We will continue to focus on our key strategy to “Fix the Core”. Our goal in 2016 is to turn this business into a profitable business. With a focus of being “Customer Driven” – delivering value to our corporate customers, assignees and consumers with industry leading service, we are investing in strengthening our sales teams. We are focussed on growth, however at the same time our strategy demands we do it more efficiently. We want to improve operational excellence in the areas of infrastructure and supply chain management by improving processes and optimising our cost structure.
In 2016 we will continue our focus on investing in our people and strive to make Santa Fe Australia and New Zealand a “great place to work”. We are committed to work with our people, analyse the results of our first survey and put actions in place to continually improve our organisation.
Technology is core to our business. We want to leverage on technology to constantly develop and enhance our customer experience. In 2016 we will see the commencement of the Core Technology Project. This is a sizeable investment the group is undertaking, further confirming the desire to becoming the leader in Global Mobility Services
I am confident that with our fighting spirit and the will to go the extra mile, we can achieve and exceed our challenging objectives in 2016.
I would like to take this opportunity to thank everyone for their dedication and hard work. I wish you all and your families a happy and prosperous 2016.